HERE IS YOUR MOST IMPORTANT JOB AS A BUSINESS OWNER

THIS IS YOUR ONLY JOB AS AN ENTREPRENEUR
If you are involved in business, the chances are that you will be asked, ‘what it’s all about?’ on a fairly basis, ‘business seems to be a subject that most people have a vague idea about. The idea people have about business is that business is about doing and labouring physically. People don’t understand to any great extent. In many cases, explanation is considerably overcomplicated.

When I and Tade left our highly exalted positions as Associate Editor and Book Consultant respectively to start our Consulting Firm and Business Academy, it seemed we were in business… we had a lot on our hands, making sure that the business becomes highly successful. At first, it seemed simple to tell people that you are now a Business man…. It seemed commonsense.

Later, inevitably, it all got a touch more complicated… we were working out our hearts. Our passion to see that Entrepreneurs live beyond their limits was burning vigorously in our hearts. Business soon became a most complex of problems that we had to deal with. Not surprisingly, I didn’t seem to use too much of the complicated theory in our first ‘businesses’ --- just commonsense.

Then I and Tade met RARE Mentor, a man who created more than 105 businesses. I was very much amazed at the number of World-Class businesses that this man created. He created businesses in China, but couldn’t speak the language of the Chinese people. He created businesses in Australia and Mexico but never lived there. RARE Mentor owned one of the leading hotels in Africa.

When I and Tade encountered RARE Mentor inside the exclusive reception of a bank in Victoria Island, Lagos. We hadn’t the faintest idea that our lives could transform in such a rapid fashion. The difference between the two of us and RARE Mentor was that we were labouring hard while RARE Mentor never worked in his businesses. We had so much work on our hands with just one company, while RARE Mentor had no physical wok to do with 105 businesses.

When we asked him if he was a business man inside that bank’s reception, RARE Mentor answered, ‘I am a Business Creator not a Business man.’ That startled us. I had no inkling that there was a difference between a Business Man and Business Creator… actually, I never knew there was anything called a Business Creator.

Then Tade asked RARE Mentor, ‘what do you mean?’
Smiling, RARE Mentor replied, ‘A business man must do the work in his business for it to grow successfully.’ Then he paused to catch his breath, continuing, he said, ‘A Business Creator’s job is to create businesses, he doesn’t have to work in the business for it to be successful.’

In our later conversation with RARE Mentor, he stressed that Entrepreneurship is not about doing but about creating. Creating is the Entrepreneur’s art not doing. ‘The job of Entrepreneur,’ RARE Mentor said, ‘is to create the results, but the job of your team is to get the results that you have created.’

The unpleasant life of most Entrepreneurs is that they are stucked in between creating and doing and according to RARE Mentor, you can’t be perfect trying those two together. A true Entrepreneur must know the difference between creating and doing.

At a time when the gospel of Be Your Own Boss and Do Your Own Thing is prevalent, only Entrepreneurs who se their jobs as creators would reap the prosperous reward of Entrepreneurship.

I and Tade have been lucky enough to meet with RARE Mentor, who showed us the Language of Entrepreneurs Freedom. He thoughts on Business and Entrepreneurship have had strange impact on our thinking and the results it has produced. I and Tade would had been trying hard, taking chances with our lives and using our energy to achieve results. Many people have helped us too and we are gratitude to them for their help. I doubt I would have gained much knowledge and wisdom if we had not met RARE Mentor.

Be Rich and FREE Today!!!

Chudi Onyemeri lrc.
+234(0)803-086-8300
coachchudi@gmail.com

HERE IS HOW YOU CAN TURN YOUR SCHOOL INTO A CASH-DUMPING GROUND

THIS IS HOW YOU CAN MAKE YOUR SCHOOL WORK PROFITABLY WITHOUT YOU
DO you know that a woman started a school some ten years ago with just three of her neighbours’ children? Do you also know that this woman used the back of her bedroom as classroom, and in less than 48 months, the school grew into a powerful, prosperous school? Do you know that this woman’s school today, has more than 14 locations? Just recently, her school was listed among the top African Schools and is till spreading locations.

This woman has been able to create success out of a small, little and young school. As at the writing of this letter, this woman is considering taking the school into Ghana. After meeting with her, it did not take long for us to discover her million-dollar secrets that made her highly successful and wealthy as a school owner. Now you wish you have had those 14 locations, don’t you?

It is as if there is a huge gap between those who own highly successful schools and those who don’t, and this gap decides who will go on to become the next successful school owner and the rest will just stay where they are. The woman whose school has more than 14 locations is the daughter of our Business Mentor. Her father taught her the fundamental strategies that can make a school become a powerful, prestigious and prosperous educational institution. We call her father, our RARE Mentor.

RARE Mentor proved that owners of private schools can also create schools that can work successfully without them and it doesn’t matter whether you are just starting. Our RARE mentor showed the strategies that can make a school last for generations with increased success. Our RARE Mentor did not only prove with words, he also proved with action having used his daughter as an example. Our RARE Mentor’s daughter is the woman which we stated above that owns one of the leading schools in Africa today.

Ever since, the death of our RARE Mentor, who was a very successful, wealthy and well-accomplished man, the ideas and strategies that he used to create more than 105 businesses have helped thousands of Entrepreneurs to find business success. He created several businesses which he never physically worked in, even for a day. He created businesses in China but couldn’t speak the language of the Chinese people. He created businesses in Australia and Mexico but never lived there.

Our purpose in writing to you is to tell you that the World’s No.1 Entrepreneurs Freedom Coaching Firm, RARE Coaching Company has decided to show school owners the million-naira secrets of our RARE Mentor. Our RARE Mentor whose innovative, simple and strategic approach to turning any school into a prestigious, powerful and prosperous school made his daughter very rich and highly successful.



THIS IS WHAT YOU TOO CAN ENJOY THIS PRIVILEGE

Now revealed for the first time ever in an Information Kit --- the million-naira ideas of our RARE Mentor that can save any school owner stress, time and money. This kind of information kit has never been created before, that will show you the secrets that prestigious, prosperous and powerful schools know and want to keep secret.

RARE Mentor, before his death, led us into his library which he called, The Wisdom Companion Chamber. Once, inside that hall of books, he said to us, ‘create an Entrepreneurs Freedom Coaching Firm that will show Entrepreneurs, especially African Entrepreneurs,’ he said, smiling and gazing at our curious faces. Continuing, he said, ‘show them the same strategies that I’ve shown you and then your light shall break forth… their success will be your success. That was how our company, RARE COACHING Company was created.

Ever since, we began to take the messages and teachings of our RARE Mentor to African Entrepreneurs, we have seen significant success. We are delighted to say that the first responses to our testing have been favourable even beyond our most extravagant expectations. At least more than 94% of School Owners believe this is what they have always wanted.

Therefore, our Company, RARE Coaching Company has come up with a fantastic idea --- an information kit that can make you build and own successful schools that will always work without YOU! This same strategy made our RARE Mentor daughter very rich and successful. This Information Kit may not be intended for you but hundreds of School Owners have found in it what they were seeking.

This information kit is essential for anyone interested in turning her school into a world-class educational institution that will perpetuate wealth for her and her heirs. It is an adventure of discovering how you can own a school like our RARE Mentor’s daughter did.

HERE ARE WHAT EXPERTS AND SOUND PROFESSIONALS HAVE SAID

‘When I came across the ideas in this information kit for School Owners, I realized that this is a required education for any school owner who seek to differentiate his or her school from the large number of school. You will never find this anywhere else.
Mr. Adeyinka Adesada, Co-founder, Sales Mastery Academy

‘This is a remarkable tool! Unbelievably comprehensive with fresh angles and immensely practical examples. This strategy magnifies your inherent potential to succeed with your school.’ Mr. Gideon Omoyibo, Co-founder, Young Entrepreneurs of Nigeria

‘This tool shows how to turn around the fortunes of a school and increase its profitability. The truth in this kit can turn any financial backward school into a money-spinning machine.’ Mr. Nathaniel Fruebi, Co-founder, The Massive Profits Club

‘This is indeed the secret that founders and owners of prestigious and powerful school knew before they began their schools and they kept as secrets. Now, I wish this kit was out before I started my own school several years ago and here it is… a kit that will be helping school owners regardless of whether they started yesterday or tomorrow. Dr. (Mrs.) H.O. Badru, 73 years old School Owner


HERE IS A SAMPLING OF THE EXCITING AUTOMATIC STRATEGIES THAT CAN TURN YOUR SCHOOL INTO A GOLDMINE OF OPPORTUNITIES
Let us allow the cat out of the bag and reveal to you a bit of what you will have privilege from this Information kit…
 Master the formula for turning your school into a positive C*A*S*H*F*L*O*W*.
 Master the 5 secrets for attracting M*O*R*E students/pupils into your school.
 Master the power for I*N*C*R*E*A*S*I*N*G wealth for your school that 97% of school owners don’t know exist.
 Master the 5 techniques that makes your school an I*N*T*E*R*N*A*T*I*O*N*A*L brand that people want their children to attend.
 Master the 3 secrets that make qualified, sound and dedicated people E*A*G*E*R to help you at no cost.
 Master the 4 most important ingredient for owning a school that F*R*E*E*S you that 97% of school owners don’t know.
 Master the 5 techniques for turning any financial backward school into a M*O*N*E*Y -S*P*I*N*N*I*N*G machine.
 Master the art of making people R*E*C*O*M*M*E*N*D their friends and families to your school.
 Master over 7 practical strategies that make your school the P*R*E*F*E*R*R*E*D choice of people.

THIS IS HOW TO OWN THIS INFORMATION KIT
We know you are salivating already and you are ready to be part of this, but we have to spoil your mood by telling you this. We are only producing ONLY 200 INFORMATION KITS. If we stretch our goal, we are going to produce 350. But you see, over 7, 700 School Owners are reading this letter, which means that 7, 350 will miss out. That is a staggering figure but it is a situation that we have no control about. You only need to meet our strict conditions to own this information kit.

SOME SPECIFICS: The Worth of this Information Kit is totalled at N350, 000 per System. It is Information Kit that shows you the 4 POWERFUL SYSTEMS for owning a school that works profitably without you. That takes the total value of N1, 500, 000 of the powerful system that works. For every School Owners that owns this Information Kit, they shall have the privilege to download a SPECIAL SCHOOL OWNERS WORKSHEET worth more than N600, 000 and also have the special privilege to join THE MASSIVE PROFITS CLUB (an Organization that helps small businesses make BIG Profit). You are sure that you will never go wrong as you will be learning the secrets that have turned many School owners into owners of Powerful, Prestigious and Prosperous Schools. Now, tell us how much investment should a School Owner owns this Information Kit? If you are going to be honest, you will say N1, 700, 000, but that will be stealing knowing the kind of privilege that owning this Information kit has for you.

Since this Information is one of the kind ideas of RARE Mentor, and that the Board of Advisors of RARE Coaching Company will have none of anything too high, we have decided to come down. Not to N500, 000 or to N150, 000. We have tried to follow the instructions of our RARE Mentor by scheduling the information kit for only 200 LUCKY SCHOOL OWNERS. We have decided that only those who meet our strict conditions will own this Information at an investment of N5, 000. That is not an error. You saw it right. For just N5, 000, you can own an Information Kit that finally gets you to create as many profitable schools as you wish. This is a BIG OPPORTUNITY you are looking at right now.

HERE ARE THE THREE CONDITIONS FOR OWNING THIS INFORMATION KIT
1. Invest into your school’s success and profitability by depositing N5, 000 into the following account at any branch of GTBank before Friday December 04, 2009. (a). Account name: Akintade Esan
(b) Account No: 2316932211590
2. Send your investment details to our strictly text message only hotline: 0808-803-1071 (a) your name (b) your teller number (c) the amount paid.
3. After doing these (the above two conditions), you should wait for the delivery of the Information for 72 hours maximum, otherwise, we shall contact you if there is going to be any delay.
Kindly note, that it is absolutely important that you write your name and correct addresses when contacting us to make the delivery of your Information Kit by Courier easy.

HERE IS OUR IRON-CLAD 100% SATISFACTION GUARANTEE
Before we round this up, let us allay your fears by shouldering all the risks here. In case you’re wondering if you can turn your school into a profitable empire that can work without you, then take this… You are protected by our Company’s Guarantee! Let’s go over what our Company’s Guarantee means.

After you have followed the details contained in this Information Kit and your School fails to increase in profits or you are unable to reduce the number of hours you spend working in the school, simply ask us back for your money and we shall offer you our unreserved apology for wasting your time and give you D*O*U*B*L*E of the money you invested. Besides, we have the backing of credible Nigerians, who are members of our Advisory Board and would not want to soil their names. All the risk shall be on us to bear but we are confident this Information Kit will blow you away with the secrets of our RARE Mentor that it contains.

TAKE ACTION NOW
It’s time for us to conclude this letter. If you really wish to live the life our RARE Mentor’s daughter, then you owe yourself a duty to own this Information Kit. For how long will your school continue working successfully only when you are there to make sure things are working? Today is the time to act. So take the first R*A*R*E step …. And get into action
Yours In Entrepreneurs Freedom,
It’s my joy for you to create a sellable asset that serves you for eternity if Christ tarries just like RARE Mentor. If you’re serious about freedom and you want to get someone who can just show you how. Well, subscribe to a FREE Magazine that’ll help you to create businesses that can work without you. SMS me NOW! OR Call a Rare Coach® Now! 234(0)8030868300, 234(0)8038270921 or Email: coachchudi@gmail.com

Chudi Onyemeri: is a license Business Freedom Coach of the World’s No.1 Business freedom Coaching firm, Rare Coaching Company, the company is responsible for helping Entrepreneurs create prosperous businesses that works without them. At age 21, he was an Associate Editor of one of Nigeria’s foremost magazine where he helped the magazine reached sales of over 50, 000 copies from just one of their many editions. Chudi was a Former Director of Fortunes Entrepreneurial School , an institution, which he and his friend, Tade Esan formed in 2006. Chudi has appeared on various media as a columnist Fast Company, Start-Up.com, Entrepreneur.com. He has a special passion for the preservation of human dignity.

THIS IS THE BEST MARKETING ADVICE YOU CAN HAVE

In a bid to get on the top list of rankings on the Wall Street, Nigerian Stock Exchange, Fortunes¸ Africa Investors Research, many companies expand or diversify brands. Growth and globalization is the reason most companies expand brand. They even have a name for the process, rebranding. They build series of products, companies and services so as to appeal to another set of market whilst holding onto current customers.

 

Most Nigerian companies fall into this globalization trap without warning. A marketing campaign is launched that consist of taking away customers of other companies while holding onto their current customers. In order to attract more sales, many have tried to reinvent or recreate their businesses with still holding on their former businesses. The challenge of making more profits and winning the war of business is driving a lot of companies to go through this rebranding process. Our dear Country has also falling into the rebranding trap. Many are creating new products for their new customers. Let’s imagine Coca-Cola in order to increase her profits decides to introduce a beer which would be known as Coca-Cola Beer. Or imagine that Microsoft in a bid to generate more clients and create more profits decides to venture into hardware by introducing Micro-Hard into the market. Truly, it sounds logical and wise decision for any management to make a rebranding decision… I guess that’s why many in Nigeria are making such decision.

 

When Cadbury came up with the idea of Tom-tom Extra to supplement the efforts of the original tom-tom, it was an effort to increase profitability and growth. Tom-tom used to generate revenue of ……… until Tom-tom Extra was introduced… the revenue turned to ….. in 2008 staffs were running away from Cadbury as they couldn’t meet the target being set by the company. It was a target that was possible to meet but something happened that must have caused the trouble. When May & Baker ventured into Mimee Snack Noodles and Mimee Noodles, there both were beautiful ideas that could have help rebuilt the business but it didn’t, it rather took May & Baker down the slope.

 

Robb, one of the flagship brands in the stable of PZ Cussons went through the dumb process of rebranding… even my computer does not recognize the word REBRANDING… According to the General Manager of PZ Cussons, we have tapped into a great area of the need of Nigerians and come up with new variants that are designed to ensure consumers continue to enjoy and relish the unique and authentic ointment solutions they cherish. Each and everyday, we are becoming conversant with this kind of dumb strategic process. With the introduction of new brad ointments such as Robb Tin, Robb Inhaler, Robb Junior, Robb Tarzan Herbal, Robb Intense Heat and Robb Spray. My question is, where would all these brands end up? Your guess is as good as mine. If you have a ROBB JUNIOR, which then is the ROBB SENIOR? That goes to say that Robb will have to fight with his other brands. It’s a dumb process for brands of same companies to wage war against themselves.

 

Even people can rebrand themselves but true brands don’t rebrand, you either have a brand or not. Maybe, it’s iimportnat to understand what a brand means, ‘ a brand is simply a leader, model, path-creator, a product that means the industry.’ i.e when you think of ointment, you’d say ROBB. But why then did ROBB rebrand for? Why did ROBB change its leadership, path-creator’s nature, is it looking for a new industry? The truth of the matter is that companies are growth-starved… they feel that success is in engaging a business in two or more markets. They concentrate on two or more markets that they are incapable of managing rather than focusing on one market and appeal to the same group; they try to show their managerial brilliance by increasing their brands. Just as your eyes cannot focus on two books at the same time, your dominance in the market is not by getting involved in many markets. You can only appeal to one crowd. Ever heard the adage, jack of all trade, master of none.

 

The introduction of tom-tom extra does not mean growth, it means extending a brand. They only have two markets to concentrate on. Imagine Ariel have 3 brands, it has 3 markets to focus on. Microsoft has nothing else to focus on except software in micro form, little wonder, it’s the 2^nd most popular and valuable brand in the planet. In 2005, Microsoft was worth $304 billion in the stock market, can you beat that? It takes understanding of this process to win in the business world. You can’t be engaging in a me too strategy and expect to win the marketing war.

 

It’s my joy for you to create a sellable asset that serves you for eternity if Christ tarries just like RARE Mentor. If you’re serious about freedom and you want to get someone who can just show you how. Well, subscribe to a FREE Magazine that’ll help you to create businesses that can work without you. SMS me NOW! OR Call a Rare Coach® Now! 234(0)8030868300, 234(0)8038270921 or Email: coachchudi@gmail.com Chudi Onyemeri: is a license Business Freedom Coach of the World’s No.1 Business freedom Coaching firm, Rare Coaching Company, the company is responsible for helping Entrepreneurs create prosperous businesses that works without them. At age 21, he was an Associate Editor of one of Nigeria’s foremost magazine where he helped the magazine reached sales of over 50, 000 copies from just one of their many editions. Chudi was a Former Director of Fortunes Entrepreneurial School, an institution, which he and his friend, Tade Esan formed in 2006. Chudi has appeared on various media as a columnist Fast Company, Start-Up.com, Entrepreneur.com. He has a special passion for the preservation of human dignity.

THEORIES OF CUSTOMERS BEHAVIOUR

In a bid to get on the top list of rankings on the Wall Street, Nigerian Stock Exchange, Fortunes¸ Africa Investors Research, many companies expand or diversify brands. Growth and globalization is the reason most companies expand brand. They even have a name for the process, rebranding. They build series of products, companies and services so as to appeal to another set of market whilst holding onto current customers.

 

Most Nigerian companies fall into this globalization trap without warning. A marketing campaign is launched that consist of taking away customers of other companies while holding onto their current customers. In order to attract more sales, many have tried to reinvent or recreate their businesses with still holding on their former businesses. The challenge of making more profits and winning the war of business is driving a lot of companies to go through this rebranding process. Our dear Country has also falling into the rebranding trap. 

Many are creating new products for their new customers. Let’s imagine Coca-Cola in order to increase her profits decides to introduce a beer which would be known as Coca-Cola Beer. Or imagine that Microsoft in a bid to generate more clients and create more profits decides to venture into hardware by introducing Micro-Hard into the market. Truly, it sounds logical and wise decision for any management to make a rebranding decision… I guess that’s why many in Nigeria are making such decision.

 

When Cadbury came up with the idea of Tom-tom Extra to supplement the efforts of the original tom-tom, it was an effort to increase profitability and growth. Tom-tom used to generate revenue of ……… until Tom-tom Extra was introduced… the revenue turned to ….. in 2008 staffs were running away from Cadbury as they couldn’t meet the target being set by the company. It was a target that was possible to meet but something happened that must have caused the trouble. When May & Baker ventured into Mimee Snack Noodles and Mimee Noodles, there both were beautiful ideas that could have help rebuilt the business but it didn’t, it rather took May & Baker down the slope.

 

Robb, one of the flagship brands in the stable of PZ Cussons went through the dumb process of rebranding… even my computer does not recognize the word REBRANDING… According to the General Manager of PZ Cussons, we have tapped into a great area of the need of Nigerians and come up with new variants that are designed to ensure consumers continue to enjoy and relish the unique and authentic ointment solutions they cherish. Each and everyday, we are becoming conversant with this kind of dumb strategic process. With the introduction of new brad ointments such as Robb Tin, Robb Inhaler, Robb Junior, Robb Tarzan Herbal, Robb Intense Heat and Robb Spray. My question is, where would all these brands end up? Your guess is as good as mine. If you have a ROBB JUNIOR, which then is the ROBB SENIOR? That goes to say that Robb will have to fight with his other brands. It’s a dumb process for brands of same companies to wage war against themselves.

 

Even people can rebrand themselves but true brands don’t rebrand, you either have a brand or not. Maybe, it’s iimportnat to understand what a brand means, ‘ a brand is simply a leader, model, path-creator, a product that means the industry.’ i.e when you think of ointment, you’d say ROBB. But why then did ROBB rebrand for? Why did ROBB change its leadership, path-creator’s nature, is it looking for a new industry? 

The truth of the matter is that companies are growth-starved… they feel that success is in engaging a business in two or more markets. They concentrate on two or more markets that they are incapable of managing rather than focusing on one market and appeal to the same group; they try to show their managerial brilliance by increasing their brands. Just as your eyes cannot focus on two books at the same time, your dominance in the market is not by getting involved in many markets. You can only appeal to one crowd. Ever heard the adage, jack of all trade, master of none.

 

The introduction of tom-tom extra does not mean growth, it means extending a brand. They only have two markets to concentrate on. Imagine Ariel have 3 brands, it has 3 markets to focus on. Microsoft has nothing else to focus on except software in micro form, little wonder, it’s the 2^nd most popular and valuable brand in the planet. In 2005, Microsoft was worth $304 billion in the stock market, can you beat that? It takes understanding of this process to win in the business world. You can’t be engaging in a me too strategy and expect to win the marketing war.

 

It’s my joy for you to create a sellable asset that serves you for eternity if Christ tarries just like RARE Mentor. If you’re serious about freedom and you want to get someone who can just show you how. Well, subscribe to a FREE Magazine that’ll help you to create businesses that can work without you. SMS me NOW! OR Call a Rare Coach® Now! 234(0)8030868300, 234(0)8038270921 or Email: coachchudi@gmail.com

Chudi Onyemeri: is a license Business Freedom Coach of the World’s No.1 Business freedom Coaching firm, Rare Coaching Company, the company is responsible for helping Entrepreneurs create prosperous businesses that works without them. At age 21, he was an Associate Editor of one of Nigeria’s foremost magazine where he helped the magazine reached sales of over 50, 000 copies from just one of their many editions. Chudi was a Former Director of Fortunes Entrepreneurial School , an institution, which he and his friend, Tade Esan formed in 2006. Chudi has appeared on various media as a columnist Fast Company, Start-Up.com, Entrepreneur.com. He has a special passion for the preservation of human dignity.

ATTENTION BUSINESS OWNERS: FOCUS ON YOUR RABBITS 2 Chudi Onyemeri

ATTENTION BUSINESS OWNERS: FOCUS ON YOUR RABBITS 2 Chudi Onyemeri

 

The challenge business people have is that in the process of trying to grow, they engage their businesses in two or more markets. Would Robb not diminish the monopoly advantage that she already has in the marketplace? Then he continued, as a creator of business, you must understand how to magnetize and attract the kind customers you want.’ At RARE Coaching Company, we discovered that businesses around the world must understand how to create the kind of customers they want not how to compete with the customer’s of their competitors. RARE Mentor said, ‘the way of the Freedom-Minded is to create customers that you want and not compete or snatch the customers of others. Competitors are reactive, creators are producers of customers and it is your creators nature that gives you a monopoly advantage®’.

 

In attracting perfect customers, we must know the kind of customers that your business is designed for. Your business is not designed for everybody. As RARE Mentor said, ‘Everybody’s business is nobody’s business.’ in discussing with RARE Mentor about attracting the perfect customers, he shared a story of a bird with us. He said, ‘you don’t see different kind of birds flying together neither do you see different kinds of animals flocking together. Every creature prefer its own kind and people. The personality of your enterprise must be in affinity with the personality of a unique set of people. No matter how much you know about your product, you must think specifically about people.’

 

Trying to show your managerial brilliance by increasing their brands is not a good way of Handing off from your business. RARE Mentor also said, ‘marketing is a system and making sure you always lead the market should be your system. Just as your eyes cannot focus on two books at the same time, your dominance in the market is not by getting involved in many markets. You can only appeal to one crowd. Ever heard the adage, jack of all trade, master of none.’ He concluded with us that evening as he stood up. I and Tade joined him. We had been dismissed for that day. As I and Tade flagged down a taxi, we were quiet all through the journey. I realized that almost all the businesses in Nigeria were doing the opposite of what RARE Mentor had advised us on. The introduction of tom-tom extra does not mean growth, it means extending a brand. They only have two markets to concentrate on. Imagine Ariel have 3 brands, it has 3 markets to focus on. Microsoft has nothing else to focus on except software in micro form, little wonder; it’s the 2^nd most popular and valuable brand in the planet. In 2005, Microsoft was worth $304 billion in the stock market, can you beat that? It takes understanding of this process to win in the business world. You can’t be engaging in a me too strategy and expect to win the marketing war.

 

If Zenith Bank decides to announce herself as the millionaires bank, even those who are yet to be millionaires would want to bank her. You don’t need to engage many markets to increase the dominance of a brand. A brand already means something in the mind of customers. The Oba of Benin is not the Oba of Lagos, they both have their crowd and are uniquely respected. Claiming to be the Oba of Millionaires Bank and customer’s service bank at the same time is reducing your brand. The more you grow, the more you should find a specified market to focus on. The idea to appeal to entire world is what makes company grounded. Eleganza is not a global company even though it has prominence in Nigeria . It cannot do well outside Nigeria because of the problem of branding. She means too many things to all people. With biro, coolers, shopping mall, the question is where is the former business kingpin? I rather think, it’s not because of the management inability to reinvent or rebrand but the business owner’s inability to create businesses that can always work without them.

 

Success in business is not a mystery, it’s a product of strategies. The right strategy is what influences business success. Many are stranded in business not because they are unable to think sound business or come up with great ideas but because they lack the strategy to make business work without them. Rather than own a restaurant that appeals to too many people, it’s better to create businesses that would always dominate the market. When a business has too many battles to fight, it would lose all the battles at the same. You can’t chase two rats and expects to get the two… you’ll get none.  

 

One of my favorite comedians is Bill Cosby. Many may not see him as an Entrepreneur, but I think he’s got some wisdom for aspiring Business Creators when he said, I may not know the secret to success but I do know that the secret to failure is to try tom please everybody. You can only appeal to one group, one crowd, one market. Chasing two or groups, markets and crowds is like chasing two rabbits … it’ll be an unsuccessful chase. The idea to chase two rats is spurned from the assumption that at least you’ll be ale to get one of the rabbits. Or from the idea that you should not put all your eggs in one basket, so the idea is to put them in all baskets. The question then is, how many baskets can you carry at the same thing? Imagine you chasing two rats at the same time. I guess people might probably think you need an examination. Success is focus. Success is understanding the specific thing you’ll need to succeed with and getting them. Success according to a mentor is knowing the right thing to do and doing them, knowing the right way to go and going there and knowing the right thing to say and saying it.

 

It’s my joy for you to create a sellable asset that serves you for eternity if Christ tarries just like RARE Mentor. If you’re serious about freedom and you want to get someone who can just show you how. Well, subscribe to a FREE Magazine that’ll help you to create businesses that can work without you. SMS me NOW! OR Call a Rare Coach® Now! 234(0)8030868300, 234(0)8038270921 or Email: freedomcoaching@yahoo.com

Chudi Onyemeri: is a license Rare Coach of the World’s No.1 Business freedom Coaching firm, Rare Coaching Company, the company is responsible for helping Entrepreneurs create prosperous businesses that works without them. At age 21, he was an Associate Editor of one of Nigeria’s foremost magazine where he helped the magazine reached sales of over 50, 000 copies from just one of their many editions. Chudi was a Former Director of Fortunes Entrepreneurial School , an institution, which he and his friend, Tade Esan formed in 2006. Chudi has appeared on various media as a columnist Fast Company, Start-Up.com, Entrepreneur.com. He has a special passion for the preservation of human dignity.

ATTENTION BUSINESS OWNERS: FOCUS ON YOUR RABBITS     Chudi Onyemeri

 

An extraordinary series of events took place in I and Tade’s (my partner’s) lives, beginning when I was an Associate Editor of one of the leading magazine in Nigeria at 20. Tade Esan was a renowned Book Expert and carved a profession of Book Consultancy because he helped busy Executives with vital resources for their development. In his work with People, he demystified the myth that Nigerians don’t read. But success did not come until Tade and I stumbled upon RARE Mentor in the Head-Quarter of a bank in Lagos , Nigeria . We had been invited by one of the Bank’s Executive when we met RARE Mentor at the reception of the Bank’s corporate office and the adventures that followed were to transform their lives.

 

The years that follow prior to our encounter with RARE Mentor, I was an Associate Editor whose dream was to help others achieve their own dreams their development. So I also became a Development Consultant. As an Associate Editor and a Development Consultant, I was later to seat among professors of Universities, gave speeches to young people and receive some honors. My life brought rewards. At 21, my phone was always buzzing with calls from people I had never met before.

 

Someone had seen my face on a magazine and called me up for a relationship. Her name was Kendi. Kendi called me each night and day and sometimes spoke for twenty minutes on the phone! I never saw Kendi and avoided any physical meeting with her, at least she was based in Port-Harcourt while I was in Lagos . Interestingly, Kendi was about 28 years and a graduate of Medicine while I was not yet a graduate and was just 21. Everything was going well! I felt on top of the world.

 

Meanwhile Tade, had succeeded in his Book Consultancy that he was a special feature on Daily Sun Newspaper. He shared insights on Books and the powers they carry. It became an instant credibility for Tade that universities posted the articles on their boards. In the University of Ado-Ekiti , a lady friend of his, had seen the article and called him in the night thereafter. This lady had never called him on phone before. He was named the Personality of the week in the University of Ado-Ekiti.

 

However, in the early quarter of 2006, something began to take shape in our lives. We began to get uncomfortable with our achievement. By then, I and my magazine team had launched another version of Magazine meant for students and Tade had us as the Corporate Affairs Manager. Tade was also setting up his Resource Firm and was taking it to a new height because of the trailing success and the growing number of clientele. During this time, I felt a growing melancholy, even in the midst of all these. Shortly thereafter, I started writing on Business in Africa . Nearly every night, I jerked awake, writing, reading and researching on Business in Africa .

 

I started a series entitled Entrepreneurial Tendencies on my column. I wanted more struggling businesses to grown into Great Corporation. One evening, I discussed this issue with Tade and discovered that we shared the same passion as he was also interested in facilitating growth and success for Entrepreneurs than any other thing at the moment. We discussed this issue each day that it consumed their activities. We became consumed by our latest passion that we began planning on new initiatives. In our plans, we started a project that entails interviewing top Entrepreneurs in Nigeria . We wanted some of the leading Entrepreneurs in Nigeria to share insights on business to other young people and Start-up Entrepreneurs.

 

Then we took up another challenge by getting plans ready for a Business Academy known as Fortunes Entrepreneurial School (FES). We discussed this issue with someone who gave out a space for the Academy to take off for FREE. We also got top Facilitators who became enthusiastic of the project. This crusade was like a virus in our blood. Then they also began a plan for a new company that will help to oversee these projects, they called it Potsherd Human Development Company, the company was a Life and Business Coaching Company. 

 

Then we met RARE Mentor and everything changed. We had gone for an appointment at a Bank’s Executives when we met RARE Mentor. He was our teacher and we became his student.  

 RARE Mentor created over 105 businesses that work profitably without him. He once said to us in Library, which he called The Wisdom Companion Chamber, ‘Because true entrepreneurs know their limits and understand that FREEDOM is the most important business goal, they establish factors that help them create businesses that always work prosperously in their absence. Business creators recognize owning a profitable business is  not the same as owning a profitable business that works without you.’ 

According to RARE Mentor, ‘What makes a business profitable in the short term is not the same thing that facilitates your freedom as an Entrepreneur.’ He went on to say that, ‘Many have tried to use a mathematical approach to solve their business problems. They assume that business success is predicated on your statistical approach rather than a customers approach.’

RARE Mentor became our teacher, showing us the way that leads to success and freedom in business... the same strategy that he used to create more than 105 businesses and retired at age 35 was what he showed us... At the beginning, it was like a dream, but today it is a dream come true... thanks Rare Mentor.

It’s my joy for you to create a sellable asset that serves you for eternity if Christ tarries just like RARE Mentor. If you’re serious about freedom and you want to get someone who can just show you how. Well, subscribe to a FREE Magazine that’ll help you to create businesses that can work without you. SMS me NOW! OR Call a Rare Coach® Now! 234(0)8030868300, 234(0)8038270921 or Email: coachchudi@gmail.com

Chudi Onyemeri: is a license Business Freedom Coach of the World’s No.1 Business freedom Coaching firm, Rare Coaching Company, the company is responsible for helping Entrepreneurs create prosperous businesses that works without them. At age 21, he was an Associate Editor of one of Nigeria’s foremost magazine where he helped the magazine reached sales of over 50, 000 copies from just one of their many editions. Chudi was a Former Director of Fortunes Entrepreneurial School , an institution, which he and his friend, Tade Esan formed in 2006. Chudi has appeared on various media as a columnist Fast Company, Start-Up.com, Entrepreneur.com. He has a special passion for the preservation of human dignity.