ATTENTION BUSINESS OWNERS: FOCUS ON YOUR RABBITS 2 Chudi Onyemeri

ATTENTION BUSINESS OWNERS: FOCUS ON YOUR RABBITS 2 Chudi Onyemeri

 

The challenge business people have is that in the process of trying to grow, they engage their businesses in two or more markets. Would Robb not diminish the monopoly advantage that she already has in the marketplace? Then he continued, as a creator of business, you must understand how to magnetize and attract the kind customers you want.’ At RARE Coaching Company, we discovered that businesses around the world must understand how to create the kind of customers they want not how to compete with the customer’s of their competitors. RARE Mentor said, ‘the way of the Freedom-Minded is to create customers that you want and not compete or snatch the customers of others. Competitors are reactive, creators are producers of customers and it is your creators nature that gives you a monopoly advantage®’.

 

In attracting perfect customers, we must know the kind of customers that your business is designed for. Your business is not designed for everybody. As RARE Mentor said, ‘Everybody’s business is nobody’s business.’ in discussing with RARE Mentor about attracting the perfect customers, he shared a story of a bird with us. He said, ‘you don’t see different kind of birds flying together neither do you see different kinds of animals flocking together. Every creature prefer its own kind and people. The personality of your enterprise must be in affinity with the personality of a unique set of people. No matter how much you know about your product, you must think specifically about people.’

 

Trying to show your managerial brilliance by increasing their brands is not a good way of Handing off from your business. RARE Mentor also said, ‘marketing is a system and making sure you always lead the market should be your system. Just as your eyes cannot focus on two books at the same time, your dominance in the market is not by getting involved in many markets. You can only appeal to one crowd. Ever heard the adage, jack of all trade, master of none.’ He concluded with us that evening as he stood up. I and Tade joined him. We had been dismissed for that day. As I and Tade flagged down a taxi, we were quiet all through the journey. I realized that almost all the businesses in Nigeria were doing the opposite of what RARE Mentor had advised us on. The introduction of tom-tom extra does not mean growth, it means extending a brand. They only have two markets to concentrate on. Imagine Ariel have 3 brands, it has 3 markets to focus on. Microsoft has nothing else to focus on except software in micro form, little wonder; it’s the 2^nd most popular and valuable brand in the planet. In 2005, Microsoft was worth $304 billion in the stock market, can you beat that? It takes understanding of this process to win in the business world. You can’t be engaging in a me too strategy and expect to win the marketing war.

 

If Zenith Bank decides to announce herself as the millionaires bank, even those who are yet to be millionaires would want to bank her. You don’t need to engage many markets to increase the dominance of a brand. A brand already means something in the mind of customers. The Oba of Benin is not the Oba of Lagos, they both have their crowd and are uniquely respected. Claiming to be the Oba of Millionaires Bank and customer’s service bank at the same time is reducing your brand. The more you grow, the more you should find a specified market to focus on. The idea to appeal to entire world is what makes company grounded. Eleganza is not a global company even though it has prominence in Nigeria . It cannot do well outside Nigeria because of the problem of branding. She means too many things to all people. With biro, coolers, shopping mall, the question is where is the former business kingpin? I rather think, it’s not because of the management inability to reinvent or rebrand but the business owner’s inability to create businesses that can always work without them.

 

Success in business is not a mystery, it’s a product of strategies. The right strategy is what influences business success. Many are stranded in business not because they are unable to think sound business or come up with great ideas but because they lack the strategy to make business work without them. Rather than own a restaurant that appeals to too many people, it’s better to create businesses that would always dominate the market. When a business has too many battles to fight, it would lose all the battles at the same. You can’t chase two rats and expects to get the two… you’ll get none.  

 

One of my favorite comedians is Bill Cosby. Many may not see him as an Entrepreneur, but I think he’s got some wisdom for aspiring Business Creators when he said, I may not know the secret to success but I do know that the secret to failure is to try tom please everybody. You can only appeal to one group, one crowd, one market. Chasing two or groups, markets and crowds is like chasing two rabbits … it’ll be an unsuccessful chase. The idea to chase two rats is spurned from the assumption that at least you’ll be ale to get one of the rabbits. Or from the idea that you should not put all your eggs in one basket, so the idea is to put them in all baskets. The question then is, how many baskets can you carry at the same thing? Imagine you chasing two rats at the same time. I guess people might probably think you need an examination. Success is focus. Success is understanding the specific thing you’ll need to succeed with and getting them. Success according to a mentor is knowing the right thing to do and doing them, knowing the right way to go and going there and knowing the right thing to say and saying it.

 

It’s my joy for you to create a sellable asset that serves you for eternity if Christ tarries just like RARE Mentor. If you’re serious about freedom and you want to get someone who can just show you how. Well, subscribe to a FREE Magazine that’ll help you to create businesses that can work without you. SMS me NOW! OR Call a Rare Coach® Now! 234(0)8030868300, 234(0)8038270921 or Email: freedomcoaching@yahoo.com

Chudi Onyemeri: is a license Rare Coach of the World’s No.1 Business freedom Coaching firm, Rare Coaching Company, the company is responsible for helping Entrepreneurs create prosperous businesses that works without them. At age 21, he was an Associate Editor of one of Nigeria’s foremost magazine where he helped the magazine reached sales of over 50, 000 copies from just one of their many editions. Chudi was a Former Director of Fortunes Entrepreneurial School , an institution, which he and his friend, Tade Esan formed in 2006. Chudi has appeared on various media as a columnist Fast Company, Start-Up.com, Entrepreneur.com. He has a special passion for the preservation of human dignity.