THE UNTOLD SECRETS OF SUCCESSFUL ENTREPRENEURS IN NIGERIA

Dear Noble Friend,
Do you want to know how to turn your small business into a highly profitable business? Are you sick and tired of the noise about making money in Nigeria? Are you looking for a way by which you can turn any small business idea into a money spinning machine?

If yiou have answered yes to that, then you are in luck.

Why did I say that?

You see, I did a little undercover job on successful Nigeria's business owners and I have their secret in my hands. The secret is what I want to share with you.

We did a little digging into the life and strategy of Dr. Sunny Ojeagbase (Complete Sports which is the highest selling newspaper in Nigeria), Larry Izamoje (Brila FM, The First sports radio in Africa), John Momoh (Channles Television, The first News only Television) and I found a particular pattern that exist in their approcah to business. That is what this article is about.

1. They focus on People's WANTS not NEEDS: The statement, 'find a need and fill it, no longr hold true.' It is rather about finding what the propect want and giving her what she wants. what people want is not the same thing as what she need. don't mistake both. You have to find out how to press the "hot buttons" that turn consumers on, and this reality means gaining an understanding of what motivates them in real-life situations. To turn people on, you must, first, find out what they really want, and then, show them how to get it.
For example, everyone needs a balance of meat and vegetable, but when your customers are prospect are vegetarians, it would be wrong to focus on presenting meat to them. Though, everyone needs meat, but these people don't WANT it.

2. They Focus on Differentiation: 'sameness kills profitability,' says RARE Mentor. If two business does the same thing, know that one of them is not needed. To become successful in business, you must focus on what makes you different from other and emphasize that difference.Incorporate features that deviate from the average characteristics of your industry. Focus on features that achieve what your customers want – and you’ll be able to cause buyers to choose your brand over others. Increase the value of your product or service, but more importantly, make sure that your customer perceives that increased value. The more difficult it is for your competition to copy your idea, the better.

This type of sales positioning will work best when (1) there are several ways to differentiate your product or service and (2) the buyer can use your product or service in different ways.

Think out of the box. Go against the norm and adopt a bold approach to doing business in your industry. Focus on an aspect that you believe your business can uniquely excel at. How different are you from the others?

3. They Focus On The Multitude:
As every small business owner or anybody who is involved in business already knows getting people to buy and talk about you is the most important thing for any kind of business. The reason for this is that without people, you are wasting your time because you won't have anybody around to buy your products or services. So as a small business owner you are going to want to create a large customer base because the larger your customer base the more sales you are going to have, which in turn leads to a successful business. Is there enough people out there to buy your product?

4. They Focus On Customers: Who is a customer? A customer according to RARE Mentor "is someone who is accustomed to buying from you. She is a customary purchaser." That means, a customer is someone that does not buy once, but is an habitual buyer, she makes a religion out of buying from you again and again. To make success in business, you must think of ways to attract customers into your business.Business is a continuous process, so the one time purchases will really only just keep your business going. How can people come back to you again after making their first purchase?

5. They Focus on Small Beginnings: Someone once said, 'it si not a crime to start small, it is only a crime to stay small.' Smallness undermines business profitability. A business that starts small will gradually develop strong stratey because you will be able to control it. It is difficult to tame a wild animal when it is old. You can easily tame it when it is small and that will shape the eventual outcome of that animal. So is a business.


6. They Focus On Using Leverage: RARE Mentor often said, 'If you are not using leverage, you are definitely under a close heaven.' Success answers to the amount of leverage you are using. Far too often, entrepreneurs fall into the trap of essentially buying themselves a glorified job. At the start, the thought of running your own business, “calling the shots,” and writing your own paycheck, sound like a dream come true: show up to work when you want, decide when you want to work and have the freedom to create the business of your dreams.
Leverage is not necessarily a bad thing... it is not only about borrowing money, it is about borrowing expertise and experience. it is about borrowing ideas and thoughts for the profitability of your business.

Until I and my partner understood this truth, we were living poorly. But with this understanding, we got two big offices in surulere without money. We got a three bedroom apartment to live in for FREE! We have even taught attendees of our seminars this secret from which one of them got more than 1000 plots of land to build an estate for FREE, He also got an office in Maryland for FREE. (To get this audio, sms or calll 08038270921)

This is much I can take for now. I have seen this traits in the men I listed above.

Stay Rich and FREE
Dr. Chudi Onyemeri

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